Mission
At Marisa, retail goes beyond offering products. Our mission is to be close and connected to women, providing access to fashion with great cost-benefit for them and their families, however and wherever they prefer. Guided by this commitment, we embrace the purpose of dressing dreams and strengthening achievements, promoting self-esteem and autonomy so that every woman can be the protagonist of her own story.
Who we are
Much more than one of the largest women’s fashion retailers in Brazil, we are a Company in transformation, with a clear purpose: to dress dreams and strengthen achievements. Our commitment is to Brazilian women — the protagonists of our story — and to their families, offering accessible, up-to-date, and meaningful fashion.
Since 1948, when Bernardo Goldfarb began this journey, we have continued to evolve with boldness, simplicity, and an owner’s mindset. Today, we reaffirm our mission: to be close and connected to women, giving them and their families access to fashion with great cost-benefit, however and wherever they choose.
Our strategic focus places women at the center of everything we do. This is reflected in an assortment more aligned with their desires, in a more welcoming visual merchandising, and in solutions that go beyond fashion, such as financial products that expand access to credit and initiatives aimed at well-being and health.
With a portfolio that also serves men and children, we want to be the first fashion choice for Brazilian women and their families. We continuously invest in technology and innovation, with services such as “Click and Collect” and “Ship from Store,” which make the shopping experience faster, more integrated, and more convenient.
Our values — women at the center, warmth, integration, respect, simplicity, and an owner’s mindset — are the pillars that support every decision, every collection, every interaction.
We are consistently and passionately building a brand that represents, welcomes, and empowers. A brand that understands fashion as a tool for expression, self-esteem, and achievement.