Who we are
Marisa S.A is one of the largest chain of women’s fashion and lingerie, men’s and children’s in Brazil. The Company develops and markets under its corporate brand “Marisa” a wide variety of quality products at attractive prices. As a value proposition, the Company aims to offer democratic fashion, translating trends that best fit its customers.
In addition to the robust network of stores with a national presence, our ecosystem has a digital sales channel that includes a bank with differentiated products and services – our Mbank.
Mbank offers the Marisa Card (Private Label), Personal Loans, Insurance, among other products and services, making life easier for our customers. Our financial products and services serve as important tools in the Company’s customer loyalty strategy, as well as for increasing sales revenue, aiming to provide lines of credit and insurance in a quick and simple way.
With more than 74 years in the market, the brand has built a strong relationship with Brazilian women, following the evolution of their needs and desires. The brand’s proposal is to be intimate and complicit with customers, offering them access to quality, versatile and cost-effective fashion, respecting their diversity and considering international trends. Throughout its history, Marisa has been known and recognized for its slogan “From Woman to Woman”.
Marisa is nationally known as a feminine and modern brand. In this sense, the Company became top of mind for all Brazilian women, thus reaching not only the Class C public, especially for the quality of products at affordable prices.
Marisa was a pioneer in the e-commerce sector. It is through this channel that Marisa is present to the public in Brazilian cities where it does not have physical stores, facilitating contact with such customers. In addition, the digital channel enables a better understanding of the Company’s consumers, as it provides a larger database of the target audience.
The Company believes that the strong reputation of its brand with its consumers, its national presence through physical and virtual stores, and its easy credit offer through the Marisa Card are unique characteristics, which place it in a privileged position in the retail market. fashion, especially with middle-class consumers, which is the Company’s target audience.